Every SaaS company on earth is careening towards its next revenue plateau. It's not an opinion-it's just how recurring revenue businesses work. - The good news? Growth Ceilings are preventable-as long as you know how to predict them and apply the right revenue growth strategies to keep them at arm's length before they cripple your company. - In Software As A Science, Dan, Matt, Johnny, and Marcel will show you the exact playbooks they've installed in thousands of businesses inside of SaaS Academy-the biggest coaching program for B2B SaaS founders in the world. There are only three levers you can pull in order to smash a Growth Ceiling-and this book will teach you exactly how to pull them, and in what order. - You'll learn: Exactly how to calculate your next Growth Ceiling so you can predict revenue plateaus - The right way to choose and scale marketing channels and use them to drive as much demand as possible through proven demand generation techniques - Our Rocket Demo Builder framework that's generated over $1B of software sales over the past decade, based on our winning software sales frameworks - Software As A Science is the definitive guide to engineering growth in a recurring revenue business-in the simplest way possible.