It has an excellent mix of important lessons and anecdotes, compiled in an entertaining format with several fresh takes on the subject. I read it during a holiday, which it is also quite suitable for. Highly recommended for anyone interested in business and startups.

A both intelligent and intriguing book on startups. The author shares original (and practical) ideas, which will categorically increase the likelihood of success for any business-owner. A pretty obvious recommendation for anyone interested.

The author of this book has, based on his experience as a consultant, executive, and entrepreneur, gathered information on more than 1,500 failed startups. He has analysed each failure and categorised the cause(s) of each one. Very helpfully, he has also proposed ways of reducing the probability of failure. The writing is smooth and in many places quite humourous. I heartily recommend the book to current and future entrepreneurs.

Fremragende gennemgang af mange af de fælder, man kan gå i og de ting man kan glemme, når man stifter virksomhed. Selvom bogen er funderet i et stort datamateriale, bliver den aldrig tung og er endda sjov flere steder. Man kan måske synes at nogle af de omtalte iværksættere bliver udstillet lidt, men forfatteren skåner bestemt heller ikke sit yngre jeg.