After a 10-year drought of marketing investments, CMO Judy Ransford crafted a powerful digital and social marketing machine to drive impressive eight percent...
65 months ago

Gift card branding is a tool for brands to reach consumers. Gift cards have grown in popularity as e-commerce continues to surge and supply chain problems...
29 months ago

The Unilever brand's new visual identity is accompanied by a campaign that includes a lively 60-second spot in which two hikers fly as if...
6 months ago

Ryerson University's Abhay Sharma rounds up and evaluates three revolutionary new color management and measurement products from X-Rite...
54 months ago

The power of color is well known, and brand owners use color to engage with customers in many ways. Indeed, research shows that up to 85 per...
56 months ago

A call to define "gold" as the heart of the Western Michigan University identity is at the core of a new marketing campaign developed internally by campus...
98 months ago

Unless you've been trapped in a plastic toy box, there's no escaping the Barbie-core movement that's sweeping the globe — and potentially...
16 months ago

Vistaprint is launching a new, multi-million dollar TV advertising campaign this week, signaling a fresh, brand-forward direction in the...
117 months ago

December 12, 2023. My Joy serves as a continuation of Frito-Lay's five-year goal to amplify diverse creative voices, putting them in leading roles that...
11 months ago

Honda is debuting a new integrated marketing campaign, titled “Fit for Fun,” focusing on the ‘fun’ attributes of the vehicle including: a new Sport trim,...
87 months ago