... marketing - An investment by a company in an organi- zation or event in exchange for commercial benefits . Sponsorship market- ing is used by ... Strategic Communication The ABCs of Strategic Communication S spot news --- Current 567.
... color printing involved separating a photo into these three colors and then reproducing it by laying one ink over the next until the image matches the original . Black ( the fourth “ color ” ) is used for type and other details Spot color : ...
... spot color Headline : Visual : Some People Are Never In When You Call Sailors on sailboat ( other ads in series change visuals to depict white - water kayaking , fishing , etc. Same head . ) Copy : Subhead : Subhead : That's because ...
... color, spot color (accent color) or black ink only. Booklets, on the other hand, are printed in four-page increments ... marketing plan media mix that might include print ads, television commercials, radio spots, direct-mail ...
Creative Strategy from Idea to Implementation Robyn Blakeman. spot color: The use of a spot of color to highlight a detail in a black-and-white photo- graph. statement stuffer: Advertising that hitches a ride with a credit card bill ...
... spot , 175 spot color , 161 SRDS ( Standard Rate and Data Service ) description of , 167 Direct Marketing List Source , 196 , 197 Lifestyle Market Analyst , 23 , 57 ... strategy ( continued ) goal and , 66 marketing plan Index 355.
... color “ dot printer . ” The spatial aspects ( i.e. , dot growth , dot spread , edge enhancement ) of these processes ... strategy and MTFs of the key segments of the EP process . These models are used for designing feedback ...
... Spot color , 138–139 Standard advertising unit ( SAU ) , 136 , 137 Starting date of ad campaign , 58 Store banner ads , 169 Strategies communication , 15-16 , 28 evaluation of media plan and , 226–227 marketing , 21 media , 64-65 , 66 ...