The new Tremfya campaign represents “the first-ever dedicated branded pharmaceutical psoriasis commercial that blends culturally competent care with product...
1 month ago

Greenwashing is when an organization invests in marketing campaigns that position the company as environmentally friendly rather than actually minimizing its...
5 months ago

The Unilever brand's new visual identity is accompanied by a campaign that includes a lively 60-second spot in which two hikers fly as if...
7 months ago

We caught up with Discover CMO Jennifer Murillo to discuss the company's latest commercial, how it fits into the overall marketing strategy...
9 months ago

Unlock successful email marketing with our May newsletter ideas guide. Craft a unique strategy to engage and captivate your audience!
7 months ago

Hennessy puts the focus on cocktails in first work from its new global agency Wieden+Kennedy, as cognac category faces competition from...
7 months ago

This article explores how Nike utilised creative marketing tactics to associate itself with the Olympics and ultimately outshine its competitor.
4 months ago

The new look, which will be rolled out over the next few months, includes a slightly different logo, a slightly different color palette, and a (more than...
10 months ago

Stephanie Sherman joined DraftKings as chief marketing officer in 2013. She has seen the brand go from daily fantasy to sports betting being legal in many...
9 months ago

A 90-second hero narrated by David Beckham features stars Lionel Messi and Florian Wirtz and is soundtracked by Queen and David Bowie's iconic “Under Pressure.”
6 months ago