Shopping Campaigns

Sell products to the shoppers who matter most—the ones looking for what you offer, whether they’re at home, on the go, or in-store. You only pay when they click through to your website or view your local inventory.

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Benefits to your business

Get on Google, get results.

Shopping ads are more than just a text ad–they show users a photo of your product, plus a title, price, store name, and more. Use shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads.

See what’s working, fix what’s not.

Our tools and detailed reports can tell you what’s working, what isn’t, and how to improve your results.

Appear on multiple devices.

Reach your customers, whether they’re shopping at home or on the go.

Create your first Shopping campaign.

Get started.

Need help with setup, general product info, or troubleshooting? Watch how to or get answers here.

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More solutions to build your retail business

See all solutions

Got stuck? It’s okay, there’s plenty of help.

Do it yourself

Reach out to the Google Shopping community or browse our support pages to get answers.

Help and resources

Get more out of Google for Retail

Get the latest insights and stay informed with trend reports and best practices guides.

Tips and resources