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Global sports apparel brand Nike released a new installment of its global “Play New” campaign featuring an old, battered tough-talking soccer ball giving out-of-date advice on how to be a winner in sports by playing dirty.
The campaign, led by Wieden + Kennedy, began in May in a bid to encourage people to try new sports to build confidence. The main film includes athletes like Sabrina Ionescu, Dina Asher-Smith and Blake Leeper, as well as award-winning artist Rosalía trying new sports.
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