What does does Koru mean?

We have traveled to New Zealand many times and fell in love with the country and its people. New Zealands’ indigenous people, the Maori, refer to the unfurling new shoot of the fern as a Koru. The shoot of the fern has a curled over tip which unfurls and becomes a new fern leaf. The Koru is traditionally represented as a scroll shape, an outwardly spiralling circle. It is one of the important Maori symbols carved into wood structures adorning traditional Maori buildings or as statues, and carved from bone or jade to be worn as jewelry around the neck (photograph). The Koru represents renewal and hope for the future and symbolizes growth, strength and in new beginnings. Which is why we feel it’s the perfect representation of our mission with Koru K9 and our dog training philosophy.