"Planking will never catch on."
Finalist Axis Awards 2012 – Outdoor

"78th in the world."
The All Whites unbelievable effort at the 2010 FIFA World Cup saw them jump way up the leaderboard. To congratulate them we put up this billboard the morning after their final game, with the traditional black and orange background changed to white. The first time Tui has altered its iconic billboard campaign in 16 years.