Don’t I already show up on Google?

Your current customers probably search for your business by name, which makes you easy to find in search results. Prospective customers however, tend to search by topic and location, so you’re less likely to show up.

So how does a Google ad work?

Simply write your ad, choose some search terms that describe your products or services, then set a budget. When prospective customers search for what you offer, your ad is much more likely to be seen by them.

Sounds great, but how much?

It’s up to you. You only pay when someone actually clicks on your ad to get more information. Just set a budget you’re comfortable with, and adjust it as you see results.

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